New Initiatives

New Initiatives is supporting growth focused companies in:

Strategic and business planning with focus on creating sustainable, profitable growth
Account and market segment penetration - achieve increased profitability with existing customers or segments
Mergers and Acquisitions - a proven proprietary screening, contact and introductions process to gain access to companies that are normally considered closed
International market expansion - experience and expertise in foreign markets
New product/service market entries - from market assessment to execution
Market research and development - including competitive analysis, with insights and proprietary data bases in the North American lubricants market.
Sales professionalism improvement - focus on productivity improvements, priority setting and delivery and the street, district, regional and national level
National, regional, local ethnic and sports marketing - making every dollar work for you creating a true competitive edge for your business
Expert Advice for Private Equity or Investment Funds- Objective, confidential advice and consultancy for investment firms looking to gain a quick, yet thorough insights into the North American Lubricants Business

Business Growth and Productivity ImprovementsUnderstanding the problem or opportunity in a comprehensive manner is essential in success. Most leaders know what is working well and what is not, but it can be difficult to differentiate the real reasons why. Developing an Action Plan that addresses the critical elements associated with success requires an understanding of the organization, culture, and business environment and how all the elements work together. We do this quickly and address the risk factors and opportunities with equal vigor. Strategy without clear implementation of the Plan is a waste of time and money. Getting everyone on board regardless of discipline is essential for the greatest success. An outreach effort to gain candid feedback and initiate success is what we do. Performance goals and measurements follow as agreed.